Fashion Forward

Trends for all seasons

Want to know what items 2,000 U.S. fashion consumers plan to buy in the next twelve months? How about what they think of the marketing they receive? Or their attitudes towards fashion brands?

Our Fashion Forward report has all the answers, with spending habits, preferences, and predictions broken down by key consumer demographics.

The Marketer’s perspective

We also surveyed 300 U.S. CRM marketers at U.S. fashion brands to get an insight into their challenges, predictions and focuses for post-pandemic fashion retail.

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This report contains key findings and evaluations across:

Consumer spending habits – What are your consumers planning to buy in the next twelve months?
Personalization – How much personalization should you use, and when?
Channels and behavior – How do your consumers like to hear from you?
AI – Has it reached the present or is it still the future?
Data and privacy – What impact has the most recent changes to privacy had?

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Credence Pym, CRM Manager at Sigma Sports

Fashion Forward

This report contains key findings and evaluations across:

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