Ometria Customer Success

Monthly Digest


Hey there, it’s Dann here from the Customer Success team, with a special Lifecycle edition of the digest!
As always, reply to get in touch with any questions.

Lifecycle is going virtual!


Lifecycle is back, and this year you can access the renowned strategy-sharing, peer-to-peer learning and in-depth interaction from the comfort of your own home!

Hear keynotes from forward-thinking brands, participate in roundtable discussions and discover everything you need to embrace the new retail reality.

The CS Digest Community can use code DANN at checkout to get our Retailer All Access Content & Networking Pass ticket for only £44!

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Three steps to… analysing Customer Events

Retention marketing and Lifecycle go together like bread and butter, so here’s a part of the platform that tells you which products keep your customers coming back!

three steps Image 1

First: Find the Customer Events table under the Customer Insights tab, then use the date range to select your period - here we’re looking at the last 12 months.

Next: Select a group to analyse - I’ve chosen customers who have placed their 2nd order. The table will then show me the most popular products, purchased in 2nd orders, over the last year.

three steps image 2

Finally: Sort the results by either revenue or units and look at the results. In this (dummy) database, a jacket comes up trumps! We now know that this item is the most popular for turning first-time customers into repeat, so pop that bad boy in your post-first purchase campaign stat!

Campaign close up (3)Campaign close-up

There are heaps of welcome campaigns out there, but few have a patch on this!

This friendly, fuss-free introduction to Patch will really get customer-relationships blossoming. Not only is the copy warm and brand-offering outlined, the personal touch is perfected with a picture of the company’s CEO, alongside a message signed by the man himself.

Feeling inspired? At Lifecycle, you can hear all about how Patch has created a hyper-personalised post-purchase experience too.
Come along and learn how to grow your marketing strategy (and a rubber plant)!

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