Ometria is very excited to release a deeper integration with our SMS partners Attentive. You can now sync both your contacts and segments in Ometria with Attentive to use them to power your SMS campaigns ensuring a unified, consistent and relevant customer experience.
The sync is real-time and updates Attentive every time there is a change to a synced segment, so any contacts who enter or exit your Ometria segment will also be added or removed from your Attentive segment.
Increasingly accurate data across both platforms presents a clear opportunity to drive more revenue with follow up campaigns. For example, you’ll be able to target contacts with a SMS who clicked on your latest email broadcast campaign, but didn’t place an order. This follow up strategy can be used for campaigns where the contact would get a clear actionable value, such as:
- Big Sale Events
- New product launch
- Early Access (VIP)
- Surveys
Similarly there is the opportunity to retarget contacts who haven’t performed a certain condition within automation campaigns. A common use case, much like retargeting to social channels, enables contacts who don’t interact with your email to be easily synced with Attentive to receive an SMS journey on their, potentially preferential, channel - enabling those marketing experiences your customers will love.
Of course, the new development in our integration with Attentive also lets marketers put together a different strategy for contacts who are only opted-in to SMS. Now these contacts can get additional touchpoints based on the enriched data Ometria holds, making it easy for SMS only opt-ins to start receiving Winback and Birthday campaigns, for example.
As SMS continues to make waves in retail marketing, we are excited to see how our clients utilise these enhancements to our integration, create ever more personalised experiences and surpass their goals and expectations.