There isn’t a more important time of year to ensure your marketing messages end up in inboxes rather than spam and trash folders. One deliverability technique we would recommend to avoid such dramas is the Halo technique, this helps both make sure mail is delivered during busy periods such as Black Friday but also can help with improving deliverability in the long term.
This involves segmenting your contacts by most engaged to least engaged and sending each campaign to them in that order. You can do this within the campaign in Ometria by using variants, and staggering the start time of the variants.
First: As a general guide we would start with 3 engagement segments:
1. engaged in the last 30 days
2. engaged in last 90 days
3. engaged in last 180 days
If you are sending to 180 day + engaged contacts then those can be a 4th segment.
Next: When creating your campaign, ensure you create a separate broadcast variant for each engagement segment.