Hey there, it’s Dann here from the Customer Success team, with some of my highlights from the past month. Hit 'reply' to get in touch with any questions!
Update of the Month: Retail Benchmark Black Friday Edition
Our Retail Benchmark Dashboard has had a Black Friday makeover!
Updated to contain all of our data from this year’s Black Friday / Cyber Monday weekend, the dashboard is a great way for you to assess your performance across key verticals in a year when everything felt uncertain.
As well as looking back on 2020, use the dashboard to identify trends and behaviour which could help to inform your 2021 strategy too.
Three steps to… tailoring your product recommendations
We all know product recommendations are a great way to drive traffic and conversion, but what you might not know is how many options are out there! Tailoring them is as easy as 1, 2, 3...
First: Under the campaign tab, click on product recommendations and ‘create new’ - you can then choose your engine. The engine will form the base of your recommendations logic, so choose something relevant to your campaign.
Then: Look through the listed options - this is where the true tailoring starts! Choose from a number of conditions for your recommendations such as including / excluding certain products and categories and even restricting the items shown to a certain price range.
Finally: Once you’re happy with your logic, name and save the selection - you’ll then be able to choose this when adding a recommendation block to your next campaign. Experiment with different combinations and look at campaign stats to see what works to influence your metrics!
Campaign close-up
Cult Beauty rounded out the year with their ever-popular Big Cult Quiz of the Year campaign. Before Christmas quizzes ignite some festive-family-feuds this season, readers were invited to show off their knowledge of beauty, and the brand, with the promise of a surprise discount at the end. This is such a fun and clever way to engage your database, offer something different to regular-shoppers and encourage conversion from leads in a less-direct way. The rest of the email contained timely tidbits such as gifting ideas and the promotion of Klarna, giving readers multiple reasons to shop with the brand this season. Top marks!
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