Ometria Customer Success Monthly Digest

Hey there, it’s Dann here from the Customer Success team, with some of my highlights from the past month. Hit 'reply' to get in touch with any questions!

Release of the Month: The Ometria Partner Workshop Series

Spend the next few Thursday afternoons with Ometria and industry-leading experts in our brand new workshop series, created exclusively for Ometria customers.

Running for the next three weeks, thought leaders from MediaVision, Mention Me and Movable Ink will take you through must-have solutions for accelerating your customer acquisition, referrals and advanced personalisation strategies!

Can’t make it on the day?

Sign up below and you’ll get sent a recording if you can’t attend last minute.

Three steps to… filtering out of stock products

Make your automation emails more relevant than ever by preventing sends containing out of stock or inactive products. Adding these new filters is as easy as 1, 2, 3….

First: In the automation template builder, go to ‘settings’ by clicking the cog-wheel in the top right corner.

Then: You’ll be given the option to filter both out of stock and inactive products. If you’re unsure what we mean by this, you can hover over the text for a definition. You can also read more about the differences here.

Finally: Once you’re happy with your selection, save it and remember to publish the changes too, to ensure they are reflected in the live campaign. We recommend that you use these filters for the following campaigns: Abandoned basket, Price drop and Abandoned browse.

Campaign close-up

Followers gather around, this Cult Beauty essentials under £30 campaign makes for compelling reading! Using clear imagery, an easy-to-browse format and just enough text, this is a great example of how to appeal to value-based audiences. All products mentioned are either from companies with a lower price-point, or are currently under £30 due to temporary discounts, allowing the reader to explore a whole range of brands whilst staying in budget. It’s cool, it’s different and it’s relevant whilst remaining sensitive to the current climate.
A certified beauty queen!