The Ometria Customer Success

Monthly Digest


Hey there, it’s Dann here from the Customer Success team, with some of my highlights from the past month. Hit 'reply' to get in touch with any questions!

Release of The Month: The Retail Benchmark: COVID-19 edition


Our Retail Benchmark Dashboard is here! Collated and created to help you understand your performance against industry averages.

Assess metrics across key verticals and identify strategy-informing trends which will continue to help your business navigate the post-lockdown landscape.

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Three steps to… adding a personalised subject line

In a sea of subject lines, you can make yours stand out by adding a personal touch. It’s as easy as 1, 2, 3!

First, click the ‘subject line builder’ box next to subject field in either the automation or broadcast builder.

Three steps to--- image 1

Next, use the drop-down to choose a personalisation that’s going to make your email pop! The merge tag is where the personalisation will appear, so add your own copy around this.

Three steps to... image 2

Finally, add a default subject line where prompted, to avoid any ‘Hello unknown!’ mishaps, and save.

Screenshot 2020-07-17 at 12.46.02Campaign close-up

Biscuiteers broke the (cookie) mould this month with their
store reopening campaign which delivers essential and informative content in a clear and comforting way. Their fun on-brand illustrations and gentle colour scheme helped to make this email familiar and welcoming, at a time when many people may still be feeling apprehensive. The addition of a discount off all in-store events cemented the campaign as a very welcome visitor to my inbox opening!

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