Three steps to… using the Dimension Matrix

Red pill or blue pill aside, the only matrix you need to know about is the Dimension Matrix - this little fella makes analysing your database as simple as 1, 2, 3!

First: Find the matrix under the Customer Insights tab, then use the dropdown boxes to choose two metrics - here I’ve used Lifecycle Status and Customer Value.

Next: Look at the results! In this (dummy) database, we can see there are 1,068 very high value customers who are at-risk of lapsing.

Finally: Fancy targeting those high-spenders with a win-back campaign? Use the ‘actions’ dropdown to turn this segment into a broadcast campaign audience with the click of a button!

Campaign close-up

Journaling has never looked cooler, with Papier’s alliterative plan-pause-play email inspiring recipients to take it slow. The content is a welcome change of pace in a noisy inbox, and allows Papier to market their products as beneficial to self care (something everyone needs a little more of right now...) I particularly love the simple ‘Why Pick Papier’ banner which concisely highlights three reasons to shop, and helps to encourage a purchase - now that’s worth writing home about!