Ometria Customer Success Monthly Digest

Unlocking CRM Goals with SMS

In today's dynamic marketing landscape, SMS has emerged as a powerful and lucrative channel for businesses to connect with their customers. 

As the testimony from Monsoon at Lifecycle23 perfectly displayed, now is the perfect time to explore the numerous opportunities SMS presents for your CRM goals. Interacting with customers on their mobile devices not only boosts revenue potential but also enables you to capture their attention, build trust, and create a seamless cross-channel marketing experience.

Pairing Ometria email and Attentive SMS for data-driven campaigns creates a unified experience and allows for more personalisation in your marketing strategy as well as providing you with a deeper understanding of who your customers are and what they value.

Campaign Close-Up: Green People

Green People, a forward-thinking brand, exemplifies the successful integration of SMS into their marketing strategy. To promote their new SMS channel, they used email broadcasts to invite subscribers to opt-in for exclusive access to their Black Friday sale.

By personalising the on-screen message with the recipients' first names and highlighting the exclusive perks, they created a sense of urgency and value, resulting in a highly successful campaign.

Embrace SMS Integration for Peak Performance

As you plan your marketing strategy for peak periods, consider integrating SMS to boost engagement and conversions. Begin by focusing on collecting opt-in statuses in time for peak, just like Green People's successful strategy.

You can get in touch with your Customer Success team to get all details about this integration.

New Product Release:

Introducing Predicted Next Order Date in Ometria

We are thrilled to share the full launch of an exciting new feature, "Predicted Next Order Date", now available to all Ometria accounts!

What is the Predicted Next Order Date?

The Predicted Next Order Date feature allows you to segment customers based on their projected next purchase. Using sophisticated AI models, Ometria analyses transactional data to calculate the average order gap for each customer. This information is then used to predict the customer's next order date.

Why is it relevant?

We understand that timely engagement is crucial for boosting conversion rates and fostering customer loyalty. Our data-driven approach enables you to identify the ideal moment when customers are most likely to make their next purchase.

By leveraging this predictive insight, you can proactively build strategic action plans around their predicted next order date, increasing the potential for customer retention.

How to Use Predicted Next Order Date?

This powerful feature is easily accessible in Segment Explorer’s customer filter, allowing you to segment your audience based on predicted next order dates and to tailor targeted campaigns.

Compelling Use Cases

• Encourage Future Purchases - Segment customers whose predicted next order date falls within a specific time frame in the future. Target them at the start of this window to nurture their consideration and encourage their next purchase;
• Win Back Lapsed Customers - Identify customers whose predicted next order date lies in the past, and they haven't made a purchase since then. Target them with personalised campaigns to re-engage and prevent further lapses.

Predicted Next Order Date opens up endless opportunities for businesses to deliver targeted, personalised experiences that truly resonate with customers.  We are excited to see how our clients will leverage this feature to achieve outstanding results and foster long-lasting customer relationships.

Visit our Success Hub to access more recommended use cases so you can leverage this feature as part of your CRM strategy! 

Q3 2023 Product Roadmap Webinar

Join Ometria’s Product and Customer Success team to discover which initiatives we are releasing to the Ometria platform in Q3 and how you can leverage these releases to support your CRM goals. 

We will also be sharing some key areas our product team will be exploring next, giving you a sneak peek of Q4 projects, to ensure you are up to date with the latest Ometria developments.

Speakers

Chris Axe, Product Lead

Jennifer Yorke, Chief Customer Officer

Agenda

Join us on August 4th at 10am BST to hear all about:

• Releases we have planned for Q3 2023;
• Future projects we are considering for development.

Register now to secure your spot!

Curious about something? We’re all ears!

Send us a message and let’s chat.

See you next month!