Lifecycle
Content library

Re-watch your favourite talks from Lifecycle or catch up on what you missed by browsing our library of content below.

Keynotes     Retail stories     Intensive workshops

Keynotes

New Age of the Consumer

9483ef53-bo-finneman-profile-1260x945-1_101w01f01f01f008000028 (1)Bo Finneman
Partner (B2C Growth) at McKinsey & Company

Slides

How the best retail marketers are already capturing the post-COVID opportunity

85ab2107-ivan-mazour_101e01d000000000000028Ivan Mazour
CEO & Founder of Ometria

How to build great CRM teams

9f998f40-raj_101d01u01d01d000009028Raj Suvarna
Former Director of Lifecycle Marketing at Glossier

Slides

The joy of segmentation

046b07b2-0-3_1019019000000000000028Debbie Bond
COO at Lovehoney

Slides

Challenges and bold changes in luxury fashion

e5c9b65c-deirdre_101f01e000000000000028Deirdre Quinn
Founder of Lafayette 148

Slides

Retail stories

Maximising return with personalised content in post-purchase emails

91229ee8-img-3861_101c01r01c01c000005028Faith Baker
Retention Lead at Patch

Slides

Identifying automation opportunities during peak season

ac36b232-2019-01-25-cox-and-cox16179ainsley-portrait_101d01u01d01e000005028Aynsley Peet
Ecommerce Director at Cox & Cox

ad0bacb7-20201016-095522-1_101f01v01f01f000006028Kate Sandell
CRM Executive at Cox & Cox

Slides

Boosting customer engagement & revenue using reactivation campaigns

7bcb2f28-georgia_103c04i01d01f01n00j028Georgia Epey
Senior Campaign & CRM Associate at Astrid & Miyu

Slides

Creating advanced replenishment campaigns

17d73493-screenshot-2020-10-15-at-19-54-10_101b01c000000000000028Isabella White
Performance Marketing Coordinator at Trinny London

Slides

Lessons in personalising abandonment campaigns

814bb1bf-catherine-frame-1_101f02101f01g000002028Catherine Frame
CRM Manager at Footasylum

Slides

Driving conversion through customer personas

31da5f57-emma-hall-mori-1_101h01z01h01i000000028Emma Hall
CRM Manager at MORI

Slides

A scaleable approach to personalising your broadcast campaigns

b572408f-frank-eribo-17cba7b5_101g01f000000000000028Frank Eribo
Co-Founder & Creative Director at Butterfly Twists

Slides

Driving new customer acquisition during COVID with the help of email

8c8bd905-0-8_101j01j000000000000028Sam Marsh
Ecommerce Manager at Emma Bridgewater

f646e157-bao_101g01f000000000000028Bao Tang
Email Marketing Executive at Emma Bridgewater

Slides

Featured content

How MADE.COM grew its CRM revenue twice as fast with Ometria 

Read the case study

Intensive workshops

CRM masterclass - lessons in cohort analysis

2d03a0e1-0_101j01i000000000000028Rita Martins
Retention Consultant at Ometria

Slides

Deliverability 101: a crash course for CRM marketers

97e9c7f6-alicespencer_101j01p000000000000028Alice Spencer
Senior Deliverability Manager at Ometria

Slides

A step-by-step guide to transformational change in digital

417d6a35-mike-baxter_101f01e000000000000028Dr Mike Baxter
Strategy specialist and author of 'The Strategy Manual'

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