How much personalization should
you use, and when?

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Fashion is extremely personal, so when it comes to tailoring messages, recommending products, or personalizing content or experiences, it is incredibly challenging for marketers to get it exactly right.

We wanted to know how U.S. fashion consumers felt about personalization in Marketing, so we surveyed 2000 of them on their preferences. In addition, we asked 300 U.S. CRM Marketers at global fashion brands how they approached personalization. Find out what we learned by downloading the personalization trend report.


74% of consumers feel valued when retailers only contact them about promotions and product launches that are relevant to them

Download the trend report now




Ometria is a customer marketing platform that helps retailers create marketing experiences their customers will love.

Ometria is trusted by some of the fastest growing retail brands in the world such as Hunter, Olivela,, Pangaia and Tech21.