Ometria Customer Success Monthly Digest

Hey there, it’s Liam here from the Customer Success team, with some of my highlights from the past month. Hit 'reply' to get in touch with any questions!

Release of the Month: Ignore email opt-in for automation campaigns

As part of this month's product release, you can now enable a setting in your automation campaigns which will enter all contacts who comply with the entry trigger, regardless of their email opt-in status.

Until now, your contacts can only enter your automation campaigns if they are opted-in to receive email marketing from you. That means, contacts who haven’t consented to receive emails from you can’t enter the campaign - even if there is no send email action within it.

With this setting selected, opt-in status will be checked when a contact reaches a Send email, Send push notification or Send SMS action node along the flow of the campaign. For more details and use cases click the button below.

Three steps to… attributing a coupon pool to automation

Who doesn’t love a coupon? Well, everyone when you come face to face with an invalid coupon code error message! Attributing dynamic coupon codes to emails will ensure your customers get a great experience as well as an incentive. Once you’ve created a coupon pool, you can insert it into any automation email campaign. Here’s how:

First... Once your coupon block is in your template, select the campaign you want to add coupons to from the dashboard and open the automation campaign

Next Select the node which you want to add a coupon to, and click the Configure cog.

Finally Select your coupon pool from the drop-down list. As ever, select Save to finalise. You’re set, you now have a functioning coupon ready to be utilised in the email template.

Campaign close-up

This month I loved receiving a sale preview mini series from Kidly. I fell into the cohort of customers who could preview the summer sale for 3 days prior to the site wide launch, giving me first dibbs on all the great discounts on offer.

The first just for you email is clean and simple, the strong hero image encapsulates summer, what they sell and who they sell for and has a clear message and call to action. I also like that it invites me to browse the sale at a category level.

The last chance follow up email acted as a gentle reminder of my access to the preview sale. I liked that the creative was consistent with the first email but the content had been built upon to offer some product recommendations and to highlight some of the discounts available.

A simple way to make your repeat customers feel valued and give them a little exclusive treatment, easily achievable with a bit of basic segmentation.