Ometria Customer Success Monthly Digest

Hey there, it’s Liam here from the Customer Success team, with some of my highlights from the past month. Hit 'reply' to get in touch with any questions!

Release of the Month: Black Friday Survival Guide

Whilst most of us still can't believe Summer is over (or feel slightly unsure whether we even had one this year) for those in retail the arrival of Autumn can only mean one thing, *action stations* - Peak is upon us!
The first big event, whether you’re participating or not, is Black Friday 2021 - arguably the most unpredictable one in recent memory. So how can you ensure it’s a sure fit hit and delivers value to both you and your customers this year?

Enter the “Ometria Black Friday Survival Guide” a jam packed resource filled with top-notch advice that will help you prep like a pro for peak period. Learn how to level up your Broadcast and Automation campaigns, ensure excellent email Deliverability and tap into those Cross-channel opportunities ahead of time!

Learning how to drive repeat purchases with the Product Report

It can be really useful to know which products to market to your customers as they shop with you and maximise the chances of another purchase. There’s no need to leave it up to guess work to understand customers buying behaviours and trends. You can utilise the Product report to understand what products to leverage to drive up key metrics such as Repeat rate, something which we’ll want to get in front of pre-peak. In the following example, I use the report to understand what products customers bought in their 2nd order:

First... Navigate to Products report in the Reports tab of your Ometria account. Select a date range you want to analyse. In the Orders filter add Order customer sequence > equal to > 2 and Apply filter.

Next choose how you want to order the report by using the Group by dropdown menu. Selecting Category or Colour rather than Product will provide further insight into which attributes are trending.

Finally click on the column headers to reorder the report by Units sold or Product revenue to best understand which products were most popular in getting your customers to place a second order.

Campaign close-up

Katharine Hamnett London X John Smedley VIP Preview

Giving your best customers an exclusive preview and early access to any new product launches is a great way to solidify and strengthen your relationship with your most loyal and valued customers.

Similarly, it is also a great opportunity to drive lead acquisition and boost new subscriber rates, which is precisely what John Smedley had been doing ahead of the launch, utilising the Ometria Website overlays feature.

This Katharine Hamnett X John Smedley capsule collection preview email was sent to their VIP customers and included contacts who had opted- in via the Website overlay in the weeks prior.

This cohort of customers received the email 2 days ahead of the full launch allowing them to feel a sense of exclusivity which will drive long term loyalty. If you’re looking for unique ways to build excitement in the run up to peak this is a great way to give your customers that VIP treatment!