Hey there, it’s Liam and Reece here from the Customer Success team, with some of our highlights from the past month. Hit 'reply' to get in touch with any questions!
2021 Releases: A Round Up
It's been our pleasure to share with you all manner of releases over the past year, and as 2021 draws to a close we’ve been reflecting on how much has changed at Ometria over the past 12 months. In the spirit of the season, the two wise men of CS would like to recap 3 precious gifts that have made your Ometria experience more seamless in 2021.
All the way back in Spring, as lockdown began to lift and we took our first steps back into the world, the Ometria elves were hard at work refining our ability to report on automation campaign performance. April’s release notes detailed our brand new ability to filter the KPIs and metrics in Automation campaign performance by individual campaign. With April came the adding of a campaigns filter at the top of the screen so you can choose to look at metrics for individual campaigns or groups of campaigns.
To assist development teams in utilising our API, Ometria launched our development doc site to house information such as API parameters and Recipes. Easy to reference and implement for development teams, this solution has also greatly reduced the workload of marketers, particularly in avoiding becoming an interim Project Manager! Be it HTML code or potential Christmas parties, sometimes being blissfully unaware is the best solution.
As summer drew to a close, we wanted to ensure that you were out of work on time, ready to squeeze the last drops from the fleeting August sun. That’s why we developed drag and drop campaign nodes, making re-organising your flows quicker and easier than ever.
Push Best Performing Peak Products via Broadcast in just 3 steps!
Want to keep the fire burning after Black Friday? Take a look at which of your products performed best over November and then see if your other contacts want in on the action!
First… Navigate to the products report on the Ometria platform, specify the time frame for the report to last month, and then arrange the report by unique orders. The top three products here are those we will want to promote!
Next: Build a broadcast campaign with three segments, with the email to each segment excluding those who have previously purchased the promoted product. To do this, filter by:
Purchase activity > Has placed an order that matches > Product purchased > Order includes product > which is notone of > Select Products…
Alternatively, for a more targeted campaign, to filter by contacts who have shown a higher buying intent, use the following filtering:
Purchase Activity > Products interacted with > Has viewed but not purchased product> Select Products...
Finally: Build out a broadcast campaign celebrating the quality and desirability of the product at hand, and then sit back and watch the orders roll in!
Now Black Friday is behind us for another year, you may find yourself with the occasional moment! If you do, be sure to read our latest Academy article on the trends and insights we’ve seen from the peak weekend. It goes down a treat with a mince pie or two.
Campaign close-up
Hunter
Hunter made sure it wasn’t just Santa in nifty boots this December with their sharp and impactful Black Friday and Cyber Monday campaigns.
Hunter’s campaigns centred around a series of broadcasts with a punchy visual element, where a banner exclaiming their sale end-date, a countdown timer, a hero image of their product range and an indication of how many of their contacts were currently shopping were presented above the fold.
Packaged together, these elements push both the desirability of their products and their limited availability, ensuring FOMO in the campaign’s recipients.
Counting down the days to Christmas? Make this a reality for your customers by integrating this marketing strategy into your Holiday sales campaigns. Let your sales drive up as Chris Rea drives home.
Ometria, Acre House, 11/15 William Road, London, United Kingdom NW1 3ER