As we fast approach Q2 ‘22, we’ve been reflecting on an exciting quarter catching up with our clients and learning about their goals and plans for the year. For most, there’s specific key drivers and metrics to leverage, in order to drive more growth and revenue within their business.
Whenever you have new or refreshed goals, a handy resource is Ometria’s Case Studies. There you can reference, and be inspired by, what other brands have achieved before you with similar focus areas.
Our latest case study is with EGO who saw massive lead acquisition growth in recent years. To ensure sustainable and long term growth the CRM team turned their efforts to customer retention.
The EGO team were able to leverage their customer insights within Ometria to understand buying behaviours and segment using product attributes to create more relevant marketing experiences that their customers love. Concentrating their efforts on automation to both improve user experience and to further influence lagging retention metrics they added many new campaigns along the customer lifecycle. I'm sure you can already guess what happened to their percentage of repeat customers!
If you're currently trying to find the balance between trade pressures to resort to Broadcast sends at the expense of fleshing out your automation strategy not only is EGO's case study great food for thought, it's also a compelling reason as to why you should invest more in personalisation at scale versus a batch and blast approach with Broadcast.