The close of 2021 saw yearly wrap ups in vogue. Its year in review model, once confined to music streaming tools, is now popping up in every B2C market imaginable. The spotify mainstay even went shopify, with a number of ecommerce providers getting in on the action. One of the retailers to utilise this was our very own Mori, who put their own spin on the concept by sending out a broadcast to celebrate responses to their Celebration of Kindness campaign.
Mori encourages their contacts to make pledges of kindness throughout the year, with their focus on building a community that strives to be kinder to our planet, others and themselves.
They utilised a broadcast email to give an insight into the 25,000+ responses they received to their campaign. The execution of the campaign matched the quality of the concept, with a heart-touching hero image of two children embracing followed by a gif of the most used words in 2021’s kindness pledges. Scrollers were then met with the most used emojis and opening words of respondents, before some of Mori’s hand picked responses.
A beautiful email, a pure purpose and an innovative Ometria use case? It's hard to imagine a kinder gift that Mori could have given our Customer Success Team.