3 steps to boosting personalisation through merge tags
Want to boost personalisation in your emails past segmentation, subject lines and recommendation engines? Utilise our merge tag feature to add dynamic content into your campaigns and ensure you are giving your customers marketing experiences that they will love.
First… Navigate to the template builder and edit the text in a block which contains copy. Merge tags can be inserted on both automation and broadcast templates!
Next, enter a merge tag into the copy to pull dynamic information which is personalised to the recipient. In this example, we are entering into the copy of an abandoned basket email. This will pull in the name of the recipients first product in their basket!
Finally, send yourself a test email to ensure everything is generated correctly, then save and publish! It’s that easy to create personalised copy using anything from order data to the recipient's name.
The number of potential use cases for merge tags far outweighs what we can list here, and their availability depends on the kind of campaign that you are sending. Our Merge tags in Ometria support article lists all available merge tags in Ometria.