Hey there, it’s Liam and Reece here from the Customer Success team, with some of our highlights from the past month. Hit 'reply' to get in touch with any questions!
Since we first integrated email marketing into our customer data platform all the way back in 2014, our goal has been to unify the customer experience across key channels by understanding customer data and responding in the right way at the right time. Our most recent iteration of this long standing goal is our Facebook leads integration, which creates contacts in the Ometria platform whenever a Facebook lead is created.
This integration both improves on our Zapier-based integration with Facebook lead ads, and will save CRM users masses of time and energy if they are currently uploading contacts from Facebook lead ads into the platform via CSV.
Alongside this, the integration gives CRM users the ability to personalise campaigns and uncover new insights that will inform their wider marketing strategy. For example, if you acquire a number of leads through Facebook, this indicates that this is an active channel for such contacts, and you could drive real value for your business by targeting this cohort through paid social ads.
Drive AOV Increases through limiting recommendation engines
The Ometria product recommendation engine is one of the fastest and most flexible tools which CRM users can utilise to personalise customer experiences. Alongside showing your contacts the products that pique their interest, you can limit the engine to only display products of a certain price. Boosting your AOV is as easy as 1, 2, 3…
First: Create a new product recommendation instance, first by assigning it a name, then selecting what engine you would like to power the recommendation. For an automation campaign, try product or profile based recommendations, or for a broadcast campaign, utilise top or latest products.
Next: In the settings area, restrict the price range to only include the products that you wish to display. You should specify the price in numerical format, without currency symbols.
Finally: Save the engine, and select it to power the product recommendation block in your next marketing email. Watch your AOV rise as our Co-marketer works its magic!
Campaign close-up
This section of the digest generally focuses on innovative and engaging broadcast sends made by Ometria clients through our platform. For this Digest instalment we felt the need to buck the trend, and shout out Trinny London’s use of our transactional send feature.
Trinny London have in the last month been launching a new skincare range, and a key part of this was developing their Match2Me quiz, where visitors to their site enter their name and age, and then answer a short series of questions regarding their skincare routine as well as their skin type and any skin concerns they have.
Upon completion of this quiz, the contact can provide their email address and receive their skincare suggestions sent to them via transactional email.
Firstly, this email is highly personalised to the contact, with their name embedded in the copy and their suggested products populating the template. Secondly, the campaign is poised to drive revenue through numerous CTA buttons throughout the template which direct the contact to purchase the suggested products.
All in all, an innovative use of the Ometria platform which is sure to land in the inbox of many satisfied customers!
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