Ometria has released a number of exciting integrations across the last few months and we have been overwhelmed with the positive feedback for our Zendesk integration. What is particularly great is that the integration shares data two-ways.
Not only does data from your open Zendesk tickets automatically update in Ometria, allowing you to offer bespoke experiences to customers but you can also see Ometria contact data in your Zendesk account, so your customer service agents can easily identify high-value customers, for example.
By setting yourself up with more complete data across both systems, the only outcome will be creating a better customer experience across both marketing and support.
Day to day users in their Ometria accounts will be able to utilise 10 custom fields from their Zendesk data across their CDMP needs. These can be used in tandem with dynamic segments to initiate bespoke automation journeys with the changed segment membership campaign trigger. The same custom fields lend themselves to better UX across broadcast where you can omit contacts with open ‘problem’ or ‘incident’ tickets amongst other use cases.
Early adopters of the integration have also reported that it’s incredibly easy to set up. Best of all, no development resources are required, so you won’t need to add this to a tech team's backlog of tasks! All you need to do is navigate to your Connections tab in your account Settings and follow the guide Setting up a Zendesk integration.
