Hey there, it’s Dann here from the Customer Success team, with some of my highlights from the past month. Hit 'reply' to get in touch with any questions!
Article of the Month
If Google’s recent announcement on third-party cookies has lodged a chocolate-chip of doubt in your mind, fear not as Ometria’s Senior Content Manager has broken the situation down into digestible chunks.
Read our article to understand what is changing, why it’s important and what it might mean for you and your business.
Three steps to… changing a template block colour
Maintain brand consistency by applying custom colour schemes to your template blocks. Changing the colour of template text and background is as easy as 1, 2, 3….
First: In the template builder, add your chosen block and go to ‘settings’ by clicking the cog-wheel in the top right corner.
Then: Open up our Block background or Block text colour pickers. Import preset hex codes or experiment with new shades using our easy gradient slider!
Finally: Once you’re happy with your selection, press ‘Ok’ to apply the colour to the block background or text - you can also save your colour to create a library for instant use in the future. Check the block to see that changes have been made and voila!
Campaign close-up
In the spirit of Census week, I wanted to highlight this great survey email from cool and conscious brand PANGAIA. Using groovy gifs throughout, and a clear, straight-to-the-point approach, this is a great, direct way to ask your customers for feedback. There is a time-based incentive which works well to create a sense of urgency, and the rest of the email highlights what participators could spend their gift card on: with a clear ‘shop now’ CTA, a reminder of the product offering and a fabulous animated footer titled ‘Our Impact’ which showcases the company’s environmental and socially conscious initiatives. The whole email is a masterclass in gathering feedback and encouraging conversion whilst remaining true to brand. A total serve!
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